About
Welcome to RC! We’re here to handle the essential PR and Communication tasks that businesses, big or small, need to tell their story—while you’re busy running your business (which can be tricky if you’re creating a product or designing a building, for example).
That’s where we come in. You focus on getting better at what you do, while we handle those foundational communication tasks like writing your monthly newsletter, fixing your Instagram account, managing your press office, or laying out a company presentation. We even correct and humanize AI-generated text.
At Rot Comm, we know there’s a lot of communication work that often gets drowned out by endless marketing meetings, strategies, and brand discussions—but still absolutely needs to get done, and done well regardless of where the logo goes, or if those brand pillars are still standing. And it is exactly those overlooked jobs that we love and are good at.
With backgrounds in visual and written communication—and being half British, half Italian—we understand the linguistic and cultural challenges that can trip up companies operating internationally. We use culture to craft meaningful campaigns and work with people, whether it’s employees, customers, audiences, partners, suppliers, or even trolls.
Rot Comm is led by Chief Yapper and Tapper Marcia Caines (PR and words) and Chief Yapper and Snapper Tiziana Annone (images and social). We’ve worked together for ten years, creating successful communications, and can provide bios and references upon request.
MARCIA
Marcia brings 30 years of diverse experience in PR and Communication, spanning industries from textiles to consumer technology. Her career began in the 1990s in New York City, where she led PR efforts for an American company importing luxury Italian yarns, when email was first being used for global communication.
She later moved to Italy to work for an Italian textile manufacturer, managing international markets across the UK, USA, and Russia, while navigating a pre-digital world. Transitioning to publishing, she worked through the shift from print to digital.
For the past 13 years, Marcia served as Head of Brand for the Swiss consumer tech company, Punkt, where she built and preserved a global brand image under the art direction of the internationally renowned product designer Jasper Morrison. Her responsibilities also included protecting the brand’s reputation and ensuring that all branding initiatives aligned with the company’s business goals and drove growth.
Currently, she has founded Rot Comm, offering her strategic expertise and no-nonsense approach to brand communication and reputation management across industries. Her career reflects adaptability and leadership across rapidly evolving sectors.
TIZIANA
Tiziana brings over 20 years of diverse experience in photography, communication design, and social media management. Fluent in four languages—English, Spanish, Italian, and French—Tiziana has a unique ability to navigate international projects and communicate effectively across cultural boundaries.
She is an accomplished photographer, having worked on set for film and music productions, as well as in portrait and product photography. Her work has been featured in several exhibitions, and for over ten years, she served as the official product photographer for the Swiss brand Punkt.
In addition to her photography skills, Tiziana brings a strong sense of aesthetics and design to her communication projects, focusing in particular on visual storytelling.
Since 2014, Tiziana has collaborated with Marcia Caines, most notably at Punkt., where together they created successful campaigns for iconic design products and the return of the dumbphone. Now, as co-founder of Rot Comm, Tiziana continues to apply her strategic and creative skills in helping brands communicate their vision with clarity and style.