{"id":3483,"date":"2024-10-30T14:56:01","date_gmt":"2024-10-30T13:56:01","guid":{"rendered":"https:\/\/rotcomm.com\/?p=3483"},"modified":"2025-11-24T11:20:59","modified_gmt":"2025-11-24T10:20:59","slug":"fake-is-fashionable-so-whats-new","status":"publish","type":"post","link":"https:\/\/rotcomm.com\/it\/fake-is-fashionable-so-whats-new\/","title":{"rendered":"Il falso va di moda. Quindi, cosa c'\u00e8 di nuovo?"},"content":{"rendered":"
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Di recente un'amica mi ha raccontato come suo figlio adolescente avesse appena comprato un paio di false sneaker Versace da un amico di un amico, ed era molto contento. Ci ho trovato poco di strano, finch\u00e9 lei non mi ha spiegato che non era una questione di prezzo. Mi ha detto che suo figlio e i suoi amici comprano solo falsi. Gli originali non sono un'opzione; non sono cool. Sono out. I falsi sono in. Affascinata da questo, quando sono tornata a casa, ho iniziato a cercare e ho scoperto la cultura \"rep\". Dove \"rep\" \u00e8 l'abbreviazione di \u201creplica\u201d. Le sneaker \"rep\" di alta qualit\u00e0 sono di tendenza nella cultura degli adolescenti, che inseguono apertamente repliche \"god teir\", cio\u00e8 vicinissime alle originali. Per loro, sfoggiare un \"grande falso\" non \u00e8 imbarazzante, \u00e8 uno status symbol. Questo fenomeno, noto come \"rep culture\", \u00e8 diventato cos\u00ec popolare che le comunit\u00e0 online ora competono per trovare le repliche di qualit\u00e0 pi\u00f9 elevata, condividendo suggerimenti, confronti e persino vademecum su dove trovare i migliori falsi.<\/p>

So, let\u2019s face it: fake is fashionable. There is a list of fakes that\u00a0springs to mind immediately without even looking at any data: fake eyebrows, fake nails, fake boobs, fake meat, fake accounts, fake celebrities, deepfakes and fake news. \u00a0There\u2019s no end to it. We know that fake news travels faster than true stories\u2014meaning people choose and even trust fakes more than the \u201creal\u201d information. Could it be that we actually prefer the fake version?<\/p>

Come la maggior parte delle cose, per\u00f2, se si scava pi\u00f9 a fondo, si scopre presto che non c'\u00e8 quasi nulla di nuovo e il falso non \u00e8 solo una tendenza del 21\u00b0 secolo. A riguardo, ho trovato un affascinante esempio locale, una storia di Torino, dove vivo, ma riferita al 18\u00b0 secolo. All'epoca, nelle arti applicate europee c\u2019era una grande fascinazione per gli stilemi cinesi, tanto che nacque la chinoiserie, uno stile decorativo che imitava modelli cinesi. Pietro Massa, un importante decoratore di chinoiserie a Torino, cre\u00f2 per la corte sabauda pannelli e vasi definiti \u201calla China\u201d, perch\u00e9 puntavano a un'estetica orientale \"autentica\".<\/p>

So, if \u201cfake\u201d is a recurring fashion, maybe we shouldn\u2019t treat it as a villain. Perhaps it\u2019s time we reframe fake not as \u201cinauthentic\u201d but as a versatile, accessible, and\u2014yes\u2014cool choice. Whether it\u2019s rep sneakers, the latest AI-generated art, or chinoiserie-inspired home decor, maybe fake is precisely what we\u2019re after. And if that\u2019s the case, why not own it?<\/p>

FOTO: Pietro Massa, attivo a Torino tra il 1722 ed il 1755, vasi in sile cinese su terracotta dipinta senza passaggio in forno (da Biennale di Antiquariato di Firenze, 2007, catalogo di Allemandi)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A close friend recently told me this story about how her teenage son had just bought a fine pair of fake Versace sneakers from a friend of a friend, and he was pleased because they were really cool. That all seemed pretty normal until she explained that it wasn\u2019t about the price tag. She told me that her son and his friends only buy fake. Originals are not an option; they\u2019re not cool. They\u2019re out. Fakes are in. I was fascinated by this, and when I got home, I started to look it up and learned about the \u2018rep\u2019 culture. Where \u2018rep\u2019 is short for a\u00a0replica. High-quality \u201crep\u201d sneakers are trending in teen culture, with younger generations openly chasing \u201cgod-tier\u201d replicas that look as good as the originals. For them, rocking a \u201cgreat fake\u201d isn\u2019t embarrassing\u2014it\u2019s a status symbol. This phenomenon, known as \u201crep culture,\u201d has grown so popular that online communities now compete to find the highest-quality replicas, sharing tips, comparisons, and even review guides on where to get the best fakes. So, let\u2019s face it: fake is fashionable. There is a list of fakes that\u00a0springs to mind immediately without even looking at any data: fake eyebrows, fake nails, fake boobs, fake meat, fake accounts, fake celebrities, deepfakes and fake news. \u00a0There\u2019s no end to it. We know that fake news travels faster than true stories\u2014meaning people choose and even trust fakes more than the \u201creal\u201d information. Could it be that we actually prefer the fake version? Like most things though, if you dig deeper, you soon discover that\u00a0there is almost nothing new, and fake isn\u2019t just a 21st-century trend. I will use a fascinating local example I found to illustrate my point because it is a story from Turin, where I am based, but in the 18th Century. Back then, Italian artists were deeply inspired by Chinese designs\u2014so much so that chinoiserie, a European decorative style that mimicked Chinese art, was born. Pietro Massa, a leading chinoiserie decorator in Turin, created intricate \u201cChinese\u201d designs for Italian aristocrats who craved an \u201cauthentic\u201d Eastern aesthetic. The irony? We often think of China as the \u201cland of fakes,\u201d yet artists imitated Chinese styles with enthusiasm centuries ago in Europe. So, if \u201cfake\u201d is a recurring fashion, maybe we shouldn\u2019t treat it as a villain. Perhaps it\u2019s time we reframe fake not as \u201cinauthentic\u201d but as a versatile, accessible, and\u2014yes\u2014cool choice. Whether it\u2019s rep sneakers, the latest AI-generated art, or chinoiserie-inspired home decor, maybe fake is precisely what we\u2019re after. And if that\u2019s the case, why not own it? Photo: Pietro Massa, documented in Turin between 1722 and 1755, vases with a Chinese style decoration on non-fired stain terracotta (from Biennale di Antiquariato di Firenze, 2007, catalogue by Allemandi).<\/p>","protected":false},"author":1,"featured_media":3902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/posts\/3483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/comments?post=3483"}],"version-history":[{"count":89,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/posts\/3483\/revisions"}],"predecessor-version":[{"id":3915,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/posts\/3483\/revisions\/3915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/media\/3902"}],"wp:attachment":[{"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/media?parent=3483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/categories?post=3483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rotcomm.com\/it\/wp-json\/wp\/v2\/tags?post=3483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}