This season RC connected with Unorthodox Blend, a project by Rosie Lee Group that documents and celebrates unconventional creative paths. Rosie Lee, a communication and design agency with studios in London, New York and Amsterdam, has spent 25 years producing brand experiences for global clients including Nike.
Co-founder Mark Fleming recently published 25 Years of Making Things Up, a retrospective of Rosie Lee’s evolution from a small East London studio to an international agency. The Unorthodox Blend substack extends these themes, focusing on the value of curiosity, lateral thinking and unstructured creative development.
Curated by Russell Clayton, Unorthodox Blend operates through interviews, articles and a growing network of “Friends”, each contributing insights into contemporary creative practice. Substack has quickly become a reference point for those working in advertising, design, and communication seeking alternative perspectives on how creativity develops.
Read the Q&A to get the story behind the RC initials, our approach to communication and what inspiring us lately.
For anyone working in design, branding, or communication, Unorthodox Blend offers an alternative, international perspective on how creativity evolves today.